I made a mobile only website once, it was very easy. The trick is to keep things as simple as possible and avoid adding anything unnecessary to the pages due to the high costs of mobile browsing and the slow data transfer rates.
Don't use images unless absolutely necessary and make sure they're highly compressed if you do. There is usually no point in changing fonts or font sizes. You can control the style of the page via H1, H2, H3 etc. and in doing so save yourself some valuable bandwidth which would have been used for styling purposes.
Also make sure your sites have a liquid layout, fixed width designs are unacceptable for mobile only websites.
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