My understanding, is that email marketing is when you mail bomb a whole bunch of people advertising something.
This should only be done with email lists which people have signed up for, never from lists containing email addresses for people who did not agree to be contacted as this is illegal in many countries, not to mention immoral.
A legitimate/moral use of email marketing for example, would be if the Developer Tutorials sent out an email to all those who are registered for the forum informing them of new tutorials/services/news about the site.
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