Search Engine Optimization Strategy

[pntglobal]

Search Engine Optimization is main part of internet marketing. Search Engine Optimization is key to the success of your web site in cyber space and essential for your online business. In order to get successful Search Engine Optimization, it is best to hire expert Search Engine Optimization Consultants. However in order to know that you have hired best from Search Engine Optimization companies and they are working in right direction, it is important to have some prior knowledge to you as well. Here we are defining some key points for a successful Search Engine Optimization strategy. You can compare this with what provided by your Search Engine Optimization consultants.



Objective:



Objective for Search Engine Optimization must be clearly defined and in accordance to your true requirements. Here are some of objectives. You may have one or multiple of these.



1. Site Indexing

2. Page Ranking

3. Keywords Ranking

4. Traffic

5. Sales

6. Promotion



Procedure:



There are two type of tasks required for Search Engine Optimization



1. On Site

i. Keywords research

ii. Meta Tags

iii. Relevant content with optimal Keyword density

iv. Site Map

v. Links

2. Off Site

i. Search Engine Submissions

ii. Directories Submissions

iii. Article writing and submissions

iv. Forums management

v. Blog Management

vi. Community Sites

3. Analysis

i. Log Reports

ii. Stat links

iii. Google Analytic

iv. Competitors site



All of mentioned above tasks has different effects on Search Engine Optimization. We will define these effects in detail in our next article. You have to see what procedure adopted by your Search Engine Optimization company and is that in line with your objective or not. Please note Search Engine Optimization is time consuming job and need patience before start getting results. But if initial strategy is not correct in accordance to your Search Engine Optimization needs, it will be a loss of both time and money

[BigAlReturns]

Originally Posted by pntglobal

1. Site Indexing

2. Page Ranking

3. Keywords Ranking

4. Traffic

5. Sales

6. Promotion

I would agree with number 1 entirely, could well be an objective. Numbers 2 and 3 boil down to the same thing really. 4 I would agree with.
5 is beyond the scope of an SEO company really. A good SEO consultant will get your site ranking well, and may well increase the targetted traffic. It's not his role to turn this traffic into conversions though. He could be doing a fantastic job sending you thousands of visitors, all looking to buy, but if you can only convert 0.01% of them, then you'll not have good sales. This doesn't mean he's not doing a great job though.
6 is more SEM (search engine marketing) than SEO, but it may well fall within the scope of many SEO consultants, I agree.
To me, the target of every optimist is the same, to increase the targetted traffic being directed to a given site/page.

Originally Posted by pntglobal

1. On Site

i. Keywords research

Very very important. Without doing this well ,the rest of his efforts will be wasted.

Originally Posted by pntglobal

ii. Meta Tags

Honestly, not worth the (virtual) paper they're written on!

Originally Posted by pntglobal

iii. Relevant content with optimal Keyword density

Producing relevant content is the job of a copywriter. The SEO may make recommendations as to subject matter, but it isn't necessarily a part of his job to write it. Keyword density is a term I personally hate, as it just should never be a factor. Write your content for humans, not robots!! If your content doesn't read naturally, then people will be put off your site. What even is the optimal keyword density? No-one knows, and I doubt there even is one.

Originally Posted by pntglobal

iv. Site Map

v. Links

Both very important.

Originally Posted by pntglobal

2. Off Site

i. Search Engine Submissions

Unnecessary in my opinion, any site that has enough links to even stand a chance of ranking well doesn't need manual submission for the SEs to find it.

Originally Posted by pntglobal

ii. Directories Submissions

Very rarely of any SEO use, although good selection of directories to submit to can boost your traffic.

Originally Posted by pntglobal

iii. Article writing and submissions

Google's duplicate content filter has rendered article submission absolutely dead as an SEO method. If you have gone to the time and effort of writing an article, use it on your own site and reap the rewards that way.

Originally Posted by pntglobal

iv. Forums management

v. Blog Management

vi. Community Sites

All of these are beyond the scope of an SEO really. They may make suggestions of strategies, but it's up to you or your developer to implement these.

Originally Posted by pntglobal

3. Analysis

i. Log Reports

ii. Stat links

iii. Google Analytic

iv. Competitors site

Analysis is an important part of monitoring SEO performance, definitely agree.

[shakir]

Very good posting pntglobal.
step by step description i like it..