Wordpress Site - Replication Question...

[md_doc]

From what I understand, using a wordpress site helps with indexing and getting a higher ranking on google and other search engines... I have two newbie questions:

1. Will it make a difference in google adwords? In other words, will it lower my cost per click on a keyword search because of the indexing and relevance of the site?

Which leads me to question 2... Assuming that it does help...

2. If you replicated the site, does it negate the benefit?

Thanks,

[BigAlReturns]

Blogs have no intrinsic advantage over any other form of site, and specific software such as WordPress has equally as much advantage - zero! The reason blogs are often successful in SEO terms, and can be a useful addition to a site are twofold:
1) They provide a constant stream of fresh, unique content, which is not only good in it's own right, but helps to gain incoming links.
2) The "blogosphere" is highly linked together - blogrolls, interlinked posts and the like will get you many incoming links.
Of course, there's no reason why any site can't have fresh unique content, and get plenty of incoming links.

To answer your specific questions:
1) Absolutely none - the same reasons as I replied in your other thread.
2) Correct. Duplicate content is absolutely useless for SEO, whether it occurs on a blog, or anywhere else within your site.

[ryanhellyer]

Blog software like WordPress also tends to have pretty good SEO features straight out of the box unlike many other CMS's. But like BigAl said, Blogs aren't inherently SEO friendly, it's just that blogs have a tendency to be implemented well and get good numbers of incoming links due to the nature of their content.