I was going to start PPC for my site, but when i was searching about ppc procedure there i had seen another name called CPC. Please tell me what is difference between PPC & CPC & which service will be better for my site.
CPC stands for Cost Per Click, whereas PPC stands for Pay Per Click.
So CPC refers to the cost as an advertiser for each time someone clicks on your advertisement whereas PPC refers to whether you pay per click or whether it is per page impression or any other method.
Hopefully that makes sense. If not, let me know and I'll try to come up with a better explanation.